Persona Development – Moody’s Analytics

Ux Research

Beyond aesthetics, how does a document get noticed? A persona document—or a set of personas—needs “curb appeal.” If personas aren’t useful, easy to read, and visually engaging, they won’t be used. These documents should be designed for both practical application and reusability.  

For the Moody’s Analytics Credit View cast, I researched our customers, identified key users, synthesized the findings, and developed detailed personas. Each persona captured goals, assigned tasks, and pain points, complemented by a narrative. The content was structured in a flexible layout suitable for reproduction in both tabloid and letter formats.  

To maximize accessibility, the content was also made available to the design team for seamless integration into research documents, PowerPoint presentations, and other UX deliverables.

At-a-glance information about the entire cast is provided in this large format document.

This is an example of an individual persona document, offering a detailed overview along with a narrative that brings the persona to life.

Ux & Product Design, Information Architecture, Interaction Design