Rocket Market Place – Rocket Mortgage

Information Architecture

The Rocket Marketplace is an internal portal designed for Team Members, Product Owners, and Product Managers to discover, research, and access existing APIs for integrating into new or updated products within the Rocket Family of Companies.

As an Information Architect, my role was to consult and collaborate with the team to improve the overall user experience of the Marketplace product.

During this engagement, my contributions included:

  • Analysis of the existing product
  • Research and testing
  • Synthesis of findings
  • Development of workflows and wireframes

Our research involved a moderated card sort combined with interviews from a diverse group of company users.

Key takeaways from the card sort included:

  • The names of the products and services were not intuitive. We needed to provide clearer visual cues to help users distinguish between offerings.
  • We should enhance the landing page, product pages, and search results to support better discovery.
  • Users had specific requirements in mind and needed to find them efficiently, whether in documentation or product descriptions. “Finding efficiently” meant that users were willing to dig deeper if they could first locate relevant information easily and then drill down.

In response to these insights, I developed a series of workflows and charts to address the identified issues.

The images displayed are artifacts of the work I produced for this project.

The map (above) outlines the content hierarchy and organization.  

(below) The interaction and navigation are shown in the “Tools” and “Add Your Products” columns, with links to specific target content highlighted in red. The main navigation is listed at the top of each column.

Links from the homepage direct users to specific sections of the product page, enabling efficient research.

Detail from one of the boards in a Lucid Chart presented to the team for review.

A more traditional flow chart/site plan

Ux & Product Design, Information Architecture, Interaction Design